Becoming Steve Jobs by Brent Schlender and Rick Tetzeli (Book Review)

Looking into Steve Job’s life from a friend/journalist’s perspective, this book depicts the flaws and the genius behind one of the greatest inspirer of the modern world. The book also describes Steve’s breakthrough as a process of constant change but not an overnight success, it is more like a book dictating what not to do or behave as a CEO rather than breakthroughs followed by breakthroughs.

Steve Job was a drop-out at the early days of his 20s as he found the courses taken by him were a mere waste of time and not challenging him at all. At the same time, he worked odd jobs, attended a typography class, and was a devout believer of a certain religion.

On one fine day, he and Wozniak, the brains behind the Apple computer, began to work their magic as a small company built behind Job’s garage to sell Apple products that soon breathe new innovation into the market of computing. They peaked during the release of Apple II and went downhill from there on out as Steve was trying to build Apple III based on what his dreams were not what the reality in the 70s could possibly achieve. Steve failed on Apple III as he wanted to reach for the skies in one leap, which was insane and impossible. In the end, his ego brought himself to be fired from Apple.

Steve then started to build another company called NeXT, essentially a rip-off from Apple, which ultimately failed due to how poor Steve management skills were and how great his ego was.

At almost the same time, he bought over Pixar. His growth mainly was from Pixar and he gained back his confidence when he was in Pixar, mentored by Ed Catmull and John Lassater. He learned a lot from them from treating people and formulating piecemeal approaches to his new innovative products in the technological world.

He sold away Pixar to Disney as he had to transit back to Apple in order to save what he initially had created. Steadily but surely, he resurrected Apple with revolutionary products such as iTunes, iMac, iPhone, iPod, iPad. These products were not completed off a whim like what Steve thought last time, he matured when he was at Pixar and knew the importance of taking things step-by-step and eventually creating a product that the consumers wanted that is also a piece of art by Apple.

Unfortunately, he lost his life to cancer. But, during the days when he knew he had limited time in this reality, he worked even harder and made things run even faster. He did not stop in the face of death and was not struck with the fear of death, instead he took it as a timer for him to make things work quicker.

A solid 8.5/10. After reading this book, I realised these geniuses came once in a few decades. They were born to bless the world with innovations beyond our imaginations and brought new art to inspire the generations beyond and to shape our future life. A good read, inspiring and fresh.

Craving for more? Down below:
Why Do I Still Write?
The Fault in Expectations
The Subtle Art of Not Giving A Fuck by Mark Manson (Book Review)
Parasite (Movie Review)
14-Hour Phone Detox on Valentine’s Day
Surrounded By Idiots by Thomas Erikson (Book Review)

Published by zeckrombryan

Hope. Joy. Feelings cloaked as words.

9 thoughts on “Becoming Steve Jobs by Brent Schlender and Rick Tetzeli (Book Review)

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